Contrary to what you might think, these “boring” subject lines can actually convert really well. The email subject line is as important as the email body content. For any brand today, yearning for an effective online presence, it is must have to increase the email open rates. So, including an exciting action verb, in the beginning, will entice the reader as well as motivating them to click. Email subject lines that are personalized by including a name boost open rates by 10-14% across industries. Regardless, you can usually expect to see an increase in your click rates whenever you offer a discount in your subject line. “Yes, this is a fundraising email”: Al Franken. Hope this helps. “Please Accept or Decline Your Benefits” Email Subject Line. The best practice for A/B testing subject lines is to send each subject line to 5% of your email list. These aren’t necessarily the “best” ones to use—they’re just the most popular. However, when you add personalization to subject lines, there are 22% more likely to be opened. That’s one reason why it’s important to segment your list. Also, offer them something very specific according to their needs. 1. A subject line with contains numbers will get more attention than the one which is vague. To improve your email marketing campaign, you could start by doing some keyword research, doing email subject line tests, or writing compelling subject lines. Well, we’ve been testing this out at OptinMonster as well, and we can confirm that the email subject lines with emojis do beat out the plain text ones! Subject line:Your access to 1,500 newcomers ends in 10 days Dear [contact], [organization name] has worked hard over the past 12 months to help you acquire new business and connect with peers. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. The ability to write punchy subject lines goes hand in hand with scoring responses—and closing more deals. For example, if you have a video, guide, report, or tutorial to offer to your subscribers, mention that in your subject line. Here is one more from JetBlue- “You’re missing out on points.”. Do email subject lines really matter? If your emails don’t get opened, it doesn’t matter how good their content is. For example, instead of writing ‘Order No #XXXX is being processed’, you can simply write ‘Your order is being processed.’. (Topic)” or “(Topic) – Get a [Free Report] Inside.” 3. RafflePress. Put these together in different combinations and you’ll end up with a stellar subject line. Learn how to optimize your targeted email marketing campaigns with the Marketo Engaging Email Marketing Success Kit. Reduce Bounce Rates with Email A/B Testing. If you’re writing good subject lines, following deliverability best practices, and keeping your email list cleaned, and still seeing low open rates, it could be that your emails aren’t targeted towards your subscribers’ interests. “Tonight Only: Get this NOW before it’s gone…”, 24. To illustrate how powerful email subject lines can be, particularly in cold emails, HubSpot put together the following statistics: 1 out of 3 email recipients open an email based on the subject line Short subject lines, i.e., those with 30 or fewer characters, have above-average open rates It shows the urgency and relevancy of the email for the subscribers. Thrillist uses such eye-catching words in their subject line so that people open the content to read. WP Mail SMTP 20. Subject line: Your special offer ends tonight! In the above article, there are several examples that use words that are also said to flag spam filters in the article titled “11 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)” and in the “this comprehensive list” link under the #10 heading of that article. Tips for subject lines . Avoid ‘no-reply’ sender name, rather keep a familiar name, 10. Also, you can include recipient location in the subject line to get them interested. Violet Grey used this with an added incentive inside to increase email open rates. Urgency: Using urgency is a classic approach and generally works because it compels the reader to take immediate action or at least gives the feeling that something is of utmost urgency. Welcome to the 8th annual installment of DigitalMarketer’s 101 Best Email Subject Lines! I have very low open rates with my emails and I want to make sure I’m understanding what I’m getting wrong. 5.“*Don’t Open This Email*”: When we are told not to do something, we tend to be more curious to open the content and read. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”. Your expertise is much appreciated! It is also related to Content Marketing, Relationship Marketing, Affiliate Marketing, and others. “Black Friday shoppers are the worst customers”, 8. Clothes Alert ?”: Clover uses visual content like emojis to lure readers to open the email. “1,750 points for you. Duolingo gave a great offer while trying to solve a problem. Here’s 20% off.” by Bonobos. After all, have you ever read a subject line that tickled your funny bone and you didn’t read it? Practical tips to boost your site conversions. You can read about how online CRM can aid in better list segmentation here. 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