Opinions expressed by Forbes Contributors are their own. dataLayer.push(dataLayerNews); My approach to wine education is savvy, down to earth and unpretentious. Bud Light Seltzer is available wherever Bud Light is sold nationally. Fast-forward to 2020 and hard seltzer has grown to a 1.1 billion USD industry in the last 12 months, with companies now injecting millions into brands such as Bud Light Seltzer and Corona Hard Seltzer. … Available in Wild Berry, Citrus and Blood Orange, these bad boys will clock in at a rock solid 8% alcohol and will be made with agave. ​, “Our strategy has and remains on giving our fans what they want and creating innovations that attract new drinkers to the Bud Light Family, all while remaining competitive in the market.”​, AB InBev CEO Carlos Brito says a portfolio approach will be critical to long-term success in the hard seltzer category.​​. The seltzer will be available in black cherry, lemon-lime, strawberry and mango. Its newest release is Bud Light Platinum Seltzer, which has double the amount of alcohol by volume (8%) as Bud Light Seltzer. return vOut; That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. — Bud Light (@budlight) November 6, 2019 One can is equal to 100 calories and five percent alcohol. If you like Bud Light, and even if you don’t, we think you’ll like this seltzer. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. } The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. Anheuser busch, Ab inbev, hard seltzer, Bud light 5th generation brewer Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut, and brewed the first commercial batches in November, 2013. if(i!=(aTags.length-1)) Sign up to our free newsletter and get the latest news sent direct to your inbox. vOut +=', '; } Hard seltzer is bringing consumers back to the beer category. They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. AB InBev, vOut += aTags[i].trim().replace(reg, '-').substring(0,40); It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. var aTags = gptValue.split(','); Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. You can get a 12-pack box of all one flavor — or the variety pack so you can try them all. LBZ: How much do you expect to sell in the first year? (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. What’s Behind One Of The Tastiest Burgers In San Francisco. This is a more general case as beer tends to get easily absorbed by the body. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. - Last updated on You may opt-out by. Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … LBZ: It is basically a product for the off-premise? AG: Yes. Our simple ingredients create a light and bubbly seltzer. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Massive shortages of White Claw have been reported across the country, as new brands are eager to jump onto the market. Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. September 11, 2019 in New York City. Most hard seltzers, including those in Bud Light's portfolio, hover around 4 or 5 percent, which is about the same as a light beer. vOut = vOut.toLowerCase(); for (var i=0; i < aTags.length; i++) Hard seltzer was the clear winner in the beverage industry last year. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. All Rights Reserved, This is a BETA experience. Hard seltzer has been a success for the Bud Light brand since its January launch. Free newsletter { A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. OZ Fat 0g Per 12 FL. So, what about bud light alcohol content? Both White Claw and Bud Light Seltzer are low in sugar and have 2 grams of … Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: This 5% ABV seltzer contains just 100 calories per can, with less than 1 gram of sugar and 2 grams of carbs. Beer, Wine, Spirits, Cider, contact, 08-Sep-2020 Buy Now. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. Subscribe, By Rachel Arthur LBZ: Do you have concerns that the seltzers could cannibalize beer sales? I also do innovative wine events for corporate team building and educational projects for wine producers and regions. Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. I also do innovative wine events for corporate team building and. dataLayerNews.related_tags = sanitize_gpt_value2("Anheuser busch, Ab inbev, hard seltzer, Bud light"); Fifty-percent of alcohol drinkers haven't tried seltzers yet. Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. function sanitize_gpt_value2(gptValue) $(document).ready(function() { With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). ), the three-year program that is the precursor to the Master of Wine. Bud Light Seltzer. Hard seltzers have been tearing it up these days. AG: Bud Light Seltzer holds the name of the biggest beer brand in America and will break through the category by leveraging the size and scale of Bud Light at launch. Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. I focus on demystifying wine and transforming it into a daily joy and a tool for business and networking for clients and readers. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … "We are prepared for a big launch. Related tags: Alcohol content in beers on normal. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. OZ Sugar 3g Per 12 FL. { As far as the alcohol content in Bud Light is concerned, Bud light is 4.2% alcoholic in nature as opposed to the normal qualities of beer having close to … Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. (Photo by Patrick McDermott/Getty Images). serving. © 2020 Forbes Media LLC. The earliest entrant to the world of hard seltzer water was in 2013 by a brand called Spiked Seltzer, which was acquired by big beer, AB InBev in 2018. ‘Flavorbomb’ Has The Answer. Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. 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